Hutch announces 'Chalta Rahe' offer

NEW DELHI: Three months after the launch of the 'Chota Recharge', Hutch today announced the launch of another offer aimed at its prepaid subscribers.

With the new 'Chalta Rahe' recharge, Hutch prepaid users across the country can now go mobile for life by making an one-time payment of Rs. 999. The subscriber would also get full talk time for all subsequent recharges. However, the service taxes would be applicable in the recharge coupons.

“This innovation will bring a significant change in the mobile industry. Going mobile will now become significantly more affordable. A reasonable one-time entry cost combined with low denomination, full talk time recharges thereafter will encourage increased adoption of mobile telephony,” corporate vice president - Group Marketing, Hutchison Essar, Naveen Chopra said. The subscribers would no longer be worried about losing validity or expiration of their prepaid connection.

This offering is available to existing and new subscribers. Those opting for 'Chalta Rahe' recharge will pay Rs 1.99 per minute for all local calls and Rs 2.99 per minute for all STD calls. In addition, this recharge comes with Rs. 25 of in-built talk time.

According to Hutch officials the 'Chalta Rahe' prepaid recharge is expected to dramatically increase the affordability of a prepaid mobile connection. Customers can subsequently top-up with any amount and get full talk time. Customers will need to recharge with the minimum available recharge (currently just Rs 10) at least once in 6 months to stay mobile.

Hutchison Essar group of companies has over 10.68 million mobile users under the Hutch brands.