Huawei India teams up with Royal Challengers Bangalore for IPL 2014

NEW DELHI, INDIA: This is Huawei's first ever sponsorship into Cricket. At Mumbai they announced a strategic partnership with the Royal Challengers Bangalore (RCB) team just days ahead of the 7thseason of the Indian Premier League which will kick-off from 16thApril, 2014 in Dubai.

Huawei India will be designated as the Principal sponsor of the Bangalore-based team which is captained by Virat Kohli. The partners unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey as a principal sponsor of the team.

Huawei will also have significant brand exposure around RCB's home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.

Huawei began its journey in India by establishing its R&D centre in Bangalore. The partnership with Royal Challengers Bangalore hence, reaffirms the brand's commitment towards India and emanates as homecoming.

Cai Liqun, CEO, Huawei India, remarked: "We are delighted to be associated with the prestigious game of Cricket that cuts across the demographic barriers and connects masses. Our foray into cricket is a gradual phenomenon in company's journey to transform into a consumer brand. Through this association, we aim to create a strong local resonance for the brand."