HP's new 'All in One' on home turf

NEW DELHI: In line with its philosophy of 'Enjoy More' and in an attempt to make technology more exciting, Hewlett-Packard India (HP) has introduced the new all - in - one HP PSC1315. Positioned as the versatile companion, it offers borderless photo printing in addition to print, scan and copy functions. The product is targeted at the home and the SMB customer and is priced at Rs 4,999.

The PSC 1315 prints at the speed of 17 black and white pages per minute, 12 color pages per minute, a copy speed of 17 black and white pages per minute and 12 color pages per minute. Photos can be easily enlarged or re-sized using the fit - to - page and zoom features. It also features a flatbed scanner for easy scanning and copying of pictures from books and magazines with upto 600 x 2400 dpi optical resolution.

The HP PSC 1315 comes pre-loaded with software such as HP Photo Gallery, HP Creative Projects, HP Photo Prints and much more.

HP India consumer peripherals marketing manager Rajiv Rao said, "Our new product portfolio is aimed at further expanding the 'All in One' market in India.

In addition to the metros, the PSC 1315 will be aggressively targeted at the upcountry towns and mini metros. HP's 2570 channel partners, 273 customer support centers, 241 Premium retail outlets will be instrumental in ensuring a nationwide reach to the product."