HP unveils initiatives to enable mobile e-services

BANGALORE: Hewlett-Packard Company unveiled initiatives aimed at enabling the creation of mobile e-services for wireless service providers and extended enterprise environments.

The announcement introduces an integrated hardware/software platform solution for delivering wireless Internet services; a Mobile E-services Bazaar designed to fuel the creation of wireless Internet services; and Mobile E-services-on-Tap. "HP's Mobile E-services initiative to enable Internet-connected mobility fits well with HP's vision of a world in which devices of all types will deliver rich services that solve specific problems," said Ganesh Ayyar, president, Hewlett-Packard India. Mobile e-services are value-added, Internet-based services, such as customer services, for completing complex tasks and financial transactions and accessing personalized information -- deployed over mobile telephony networks. Leading mobile service providers cite advanced Internet wireless services as critical capabilities for strengthening customer loyalty, market share and revenue growth.

Mobile E-services platform is a hardware, software and services bundle that combines Wireless Application Protocol (WAP) servers with HP technologies such as e-speak and a full range of third-party partner solutions. These solutions, offered for both service providers and enterprises, are intended to be the building blocks of mobile e-services, helping to expand service offerings beyond simple voice communications and enabling the rapid deployment of mobile e-services. HP will also provide a full range of consulting and joint marketing services to enable the rapid deployment of these services and increased time-to-revenue.

Through its Mobile E-services-on-Tap platform, HP will offer mobile service capabilities delivered to service providers on a subscription or transaction basis. With the Mobile E-services-on-Tap model, HP will host and operate the infrastructure for day-to-day business operations, enabling the service provider to focus on its competencies. This model includes all the technology, management processes and global capabilities required for service providers to run and rapidly scale their businesses.