HP reaches out to end-users with recycling program

NEW DELHI, INDIA:HP announced it has extended its recycling program in India beyond corporate customers to include consumers and small and medium-sized businesses (SMBs). This move has added to HP’s range of global product recovery services in more than 50 countries and territories.

Beginning May 15, customers will be able to drop off HP-branded technology equipment at HP service centers in 17 locations across nine cities in India.

HP will accept, at no additional charge, any HP printer, scanner, fax machine, notebook or desktop PC, monitor, hand-held device, or camera and associated external components such as cables, mice and keyboards. After collection, HP will consolidate the products and sort for recycling locally in India.

Subsequent phases of the program will increase the number of drop-off points in those cities and include additional cities over the next year.

“With technology products and consumer environmental awareness on the rise, there’s a greater urgency around disposing of equipment in an environmentally responsible manner,” said Jean-Claude Vanderstraeten, Environment Director—Asia-Pacific and Japan, HP. “We designed our consumer recycling program to make it simple for our customers to do their part for environmental sustainability,” she added.

This expansion to the consumer market completes HP’s recycling service offerings to the different market segments in which HP operates in India. HP has had a product take-back program for corporate customers in India since 2003.

HP’s product take-back and recycling program are part of its comprehensive end-of-life asset recovery services. This year marks the 22nd anniversary of HP’s recycling program

HP began re-marketing used equipment in 1981 and recycling in 1987. HP exceeded its goal to recycle 1 billion pounds (450,000 metric tons) of electronic products and supplies by the end of 2007. It has now set an aggressive new goal to recover an additional 1 billion pounds for reuse and recycling by the end of 2010.