HP launches digital imaging revolution in India

NEW DELHI: Hewlett-Packard, India, Consumer Business Organization, has
launched eleven new products providing consumers with greater flexibility to
explore creative and new applications of digital imaging.

HP's new all-in-one products cater to an emerging market of the micro
businesses, small businesses and niche home segments. The hp officejet G 85 is a
personal workhorse, capable of being networked with the power to print, flat-bed
scan, copy and fax from one single unit.

The hp officejet V 40 is a color printer, copier, scanner and fax at a
breakthrough price point. The hp PSC 750 printer/scanner/ copier is HP's flat
bed all-in-one and is an ideal creativity tool for consumers.

With the launch of hp deskjet 920c, consumers will be able to afford a high
output quality, 2400dpi with Photo RET 3 technology, at an affordable price of
Rs 7999. HP has also launched hp deskjet 845c a 1200dpi photo printer at an
attractive price of Rs 6499.

The hp deskjet 656c and 845c provide the option of using either black or
color cartridge to reduce total cost of ownership of consumers. The hp deskjet
948c, 920c and 845c are HP's photo quality printer for PC and Mac users.

The new scanner series launched by HP feature HP's exclusive dual sensor CCD
(charge coupled device) technology with true 48-bit color depth for sharp scans
and the delivery of original color rich images.

The hp scanjet 4400c targeted at photo enthusiasts feature the new instant
'photo formatting' software, which provides templates to minimize photo paper
wastage. It enables easy creation of photo library with a new 'Scan to CD'
feature, which helps to archive more photos seamlessly. The hp scanjet 5400c
5470c offer great price performance for SOHO and Micro-business users with never
before pre-view and scan speeds.

HP has also announced its foray in the dvd space with the launch of hp dvd
100i. It promises powerful features and DVD+RW technology for seamless media
exchange of video content between consumer DVD players and PCs. It offers
exciting applications for home users for creation and easy storage of movies,
music or photo discs. Users can create DVD movies with the included software and
back up/ archive data up to 4.7 GB worth valuable files.

The company plans include an aggressive retail initiative to reach out to
users in metros and smaller towns. HP currently has 1000 retail outlets across
70 cities with plans to increase it to 1300 in next six months.