HP India launches 'Trade In Trade Out' program in India

NEW DELHI: In an effort to help customers drive down costs and increase efficiencies, HP introduced Season Two of its ‘Trade in Trade Out' program.

This nationwide program is aimed at all corporates and customers who want to upgrade their existing high-end large format printers in order to help their business obtain more value from IT investments in the current economic climate. The new upgraded HP printers will contribute to higher energy saving compared to laser/LED products thereby lowering the total cost of ownership for the customer.

Owing to the overwhelming response to Season One of this campaign, HP rolled out this offer for corporates wherein they can exchange and upgrade their existing inkjet/laser/LED A1 size and above large format printer/plotter to a new HP Designjet large format printer at special rates. All purchases made directly from HP partners like Tech Pacific, Redington, Kores and Savex, are eligible for this program. The exchange offer is valid for sales made up to Oct 31 and claimed latest by Nov 5. The products taken back will be recycled reiterating HP's leadership in reducing the environmental impact of its technology products.

“In today’s economy, companies are under intense pressure to develop a leaner, more efficient IT infrastructure with lesser costs, while still providing high-quality results. This program is in line with HP’s commitment of providing the best choice of products that meet the business requirements of our global customer base, while balancing price and performance to help them profitably grow their businesses with increased efficiency, higher-quality output and reliability,” said Puneet Chadha, Director—Graphic Solutions Business, Imaging & Printing Group, HP India.

With this program, HP aims to reach out to the corporate customers and channel partners, to confidently build their competitive advantage and successfully pursue new, profitable growth opportunities as the industry transitions from analogue to digital