HP helps DAS migrate to cloud data centre

BANGALORE, INDIA: HP announced that it is helping Diversified Agency Services (DAS), a marketing services organization, to consolidate business-critical data from over 100 independent marketing communications agencies in 71 countries to three converged cloud data centres in Atlanta, Phoenix and London.

Prior to the consolidation effort, the DAS environment consisted of decentralized networks with data residing in rigid silos. Through HP Converged Infrastructure solutions, including servers, storage, networking, software and services, DAS delivers applications and data via the cloud to multiple locations in real time, says the release.

Moreover, HP networking solutions enabled DAS to consolidate and migrate virtual machine (VM) workloads, adds the release.

"To ensure our employees could provide the best service possible, DAS needed to create a centralized and consolidated data centre to manage our disparate agency networks," said Jason Cohen, global chief information officer, Diversified Agency Services. "With HP technologies and customer support, DAS agencies will increase operational effectiveness and improve business continuity to enable our employees to focus on delivering a superior client experience across multiple locations."

DAS installed HP 12518 Switches at the networking core, along with the HP 5900 switch series for 10-GbE top-of-rack servers. It also deployed HP 5830 switch series for the deployment of new cloud applications and services. All switches feature built-in HP Intelligent Resilient Framework (IRF), a technology that allows multiple switches to be virtualized and operate as a single switch.

DAS manages the Atlanta data center from one location with HP Intelligent Management Center (IMC). It deployed HP TippingPoint Next-Generation Intrusion Prevention System (NGIPS).

The company deployed HP ProLiant G7 DL 360, DL380 and DL580 servers, which also enable DAS to manage data-intensive workloads. Moreover, it also deployed HP 3PAR F400 Storage and HP ESL G3 Tape Library, both of which scale to support increased storage-capacity demands that can result from unpredictable data growth.

DAS is using HP Proactive 24 Services to support and maintain its HP Converged Infrastructure, to help ensure that it runs 24/7.