HP brings new Latex printing technology

PUNE, INDIA: Hewlett-Packard, the leader in the Imaging and Printing industry in India, has further strengthened its position in the space with the new Latex printing technology designed with the environment in mind. This breakthrough technology reduces the total environmental impact of printing and helps corporates reach new levels of productivity with high speed and  high quality printing.

Pune which was the first city in India to install an HP Latex printer has now become a hub for Latex with many print service provider installing HP Latex L65500

Businesses nowadays exist in a highly competitive environment and it is imperative to communicate their existence to the public at large, in a cost-effective manner. Thus in order to achieve high visibility and develop brand equity, businesses are increasingly using HP print technology to produce everything from Point-of-purchase displays, transit signage, vehicle wraps, building covers, illuminated signages, wall murals, billboards, and exterior event signage.

In fact vehicle wraps are becoming very popular these days and Industry reports indicate that vehicle signage garners about 8.4 million impressions in a 12-month period. Since latex inks are stretchable these are the best  suited for vehicle graphics whether it is commercial vehicle graphic like printing on taxi, bus, delivery vans or personal graphics in order to change the design of your own vehicle

“HP Latex is the future of super wide printing and is going to provide explosive growth to the customers. Also, with organisations today becoming more & more environment conscious, a breakthrough technology like this is the need of the hour. We want to help our partners to grow their businesses while reducing the total impact of printing on the environment.” said Puneet Chadha, Director – Graphic Solutions Business, Imaging & Printing Group, Hewlett-Packard India. “With a significant number of partners in Pune installing HP printers with Latex technology; it has definitely become a core centre for us” he further added.

Right kind of displays/ signs have phenomenal recall value and improve repeat orders, response rates and decrease response times in all increasing overall revenue/ profits for the organization. Adopting the HP Latex printing Technology help customers boost up their businesses as it facilitates:

·         Printing with the environment in mind

·         High speed and High Quality printing

·         Broad outdoor and indoor application versatility

·         Flexibility of using a variety of media for printing across a range of substrates from wood, glass, tiles, cloth etc