HP brings color to SMBs

BANGALORE, INDIA: Hewlett-Packard India, the leader in the imaging and printing space today announced its new range of color laser printers- HP Color LaserJet CP 1215 and CP1515n that are designed to make color adoption among SMBs more attractive than ever before. 

Priced at Rs. 17,299 and Rs. 21,699 respectively, the HP Color LaserJet CP 1215 and CP 1515n printers ensure per print page cost-parity for black & white prints as on HP monochrome LaserJets(1), a first for HP LaserJets in this segment, while also improving the quality of color experience in office with new HP color innovations.

"The CP 1215 and CP 1515n printers are designed to remove one of the key barriers to color adoption among SMBs by reducing the cost of printing black and white documents to the same level as that on an HP monochrome LaserJet. At the same time these new printers will also extend the quality and experience of color in the office with new innovations like HP's ColorSphere toner, and in-line printing technology that reduces paper jams" said Rohit Khanna – Country Category Manager, Color LaserJets, Imaging and Printing Group, Hewlett-Packard India Sales Pvt. Ltd.

These printers are an ideal for business houses in sectors like hospitality, designing, media, garments and apparels, exporters and importers, creative agencies et al, offering customers the cost-parity as well as the color-advantage for short-run prints, including creating marketing collaterals.

To enable SMBs to maximize the benefits of color printing the CP 1515n comes with a complimentary HP In-House Marketing (IHM) Starter Kit – a comprehensive marketing design package of free tools, templates, resources and materials worth Rs 15,000.

HP is the market leader in Color LaserJets in India with an 86 percent market share in Q1 08 according to IDC Quareterly Report. With the launch of the new printers the company hopes to further grow the overall share of Color in the SMB printing space.

HP Color LaserJet CP1215 Printer

Featuring the latest formulated HP ColorSphere toner, the CP1215, HP's most affordable network ready color LaserJet printer, produces high- quality documents with a wider range of colors, higher gloss and improved business photo resolution than previous generations. 

Key features and benefits

• Enjoy the advantages of color, plus get black and white printing at the same price as on HP's monochrome LaserJets;
• Network ready – share the benefits of color on the office network
• HP's newest ColorSphere toner formulation and ImageREt 2400 enable vibrant, bold colors, clean lines and photo-quality resolution
• Save desktop space with a compact form factor
• Quickly produce marketing materials and business documents at fast print speeds up to 12 pages per minute (ppm) in black and 8 ppm in color
• Conserve energy and decrease wait time with HP's Instant-on Technology, which uses 50 percent less energy than traditional fusing and prints faster from PowerSave mode

HP Color LaserJet CP1515n Printer 

The CP1515n provides high-impact printing for near professional-quality business materials, and is one of the latest HP Color LaserJet printers to ship in parallel with the enhanced HP Marketing Resources software and the new HP In-House Marketing Starter Kit. 

Key features and benefits 

• Easily create customized, professional-quality marketing materials with the tools found on the HP Marketing Resources software and using the complimentary HP In-House Marketing Starter Kit worth Rs 15,000
• Experience professional-quality color with the newly formulated HP ColorSphere toner and HP ImageREt 3600 technology, which deliver sharper text and vibrant, attention grabbing color with significantly higher gloss
• Enjoy the advantages of color, plus get black and white printing at the same price as on HP's monochrome LaserJets
• Network ready – share the benefits of color on the office network
• Increase productivity with fast print speeds up to 12 pages per minute (ppm) black and 8 ppm color
• Conserve energy and decrease wait time with HP's Instant-on Technology, which uses 50 percent less

IHM Starter Kit Contents and key benefits:

The complimentary HP IHM Starter kit that comes bundled with the CP 1515n is designed to help SMBs quickly and easily create and print corporate and marketing collaterals in-house. Included in the kit are:

• 100 free professionally designed, high quality templates available in MS Word or Publisher for a wide range of documents: brochures, newsletters, flyers, advertisements, postcards, menus, posters etc.
• A library of 50 selected stock photographs from online stock photography company iStockphoto
• Microsoft Publisher 2007 Trial Download
• Logoworks discount coupon worth USD 50
• Specialized media like HP Color Photo paper, Presentation and brochure paper