HP blends high end tech with new age consumer demands

HP partners with bang and olufsen and launches three new devices.

Sanghamitra Kar
New Update

BANGALORE, INDIA: HP has launched three new devices.


The 15.6 inch HP Omen Gaming notebook with Bang & Olufsen is designed specifically for hardcore gamers.

Constructed out of premium aluminum, HP has outfitted the Omen with NVIDIA GeForce GTX 960M 4 GB gaming graphics and an Intel Core i7 Quad Core processor, along with a 1920 x 1080 Full high definition (HD) display.

The Omen features a customizable back-lit keyboard with six programmable function keys, weighing 2.12kgs and is 19.9mm thick. These devices also feature customizable graphic equalizer.


The laptop will be bundled with a custom laptop bag, Omen gaming mouse with buttons, and an external DVD drive. The device is available at a price of Rs. 1, 59,990.

The new Pavilion notebooks comes with a refined Uni-body design with premium metal like finish on the outside and gradient dual tone finish inside.

These notebooks are also equipped with full HD screen (1920X1080 pixels). And with the latest fifth generation Intel Core processors, the new range of notebooks provides 8GB DDR3 RAM.


“By introducing new range of notebooks with Bang and Olufsen, HP is looking to blend high end technology seamlessly into the lifestyle of the new age consumer enabling the consumers enjoy rich and immersive audio experience,” said Ketan Patel, director personal systems, Printing and Personal Systems, HP India.

“Bang & Olufsen and B&O PLAY have had an unprecedented legacy of delivering great music and audio experiences to its patrons via various forms of media. We are extremely thrilled to partner with a global IT brand like HP to deliver seamless audio experience through their latest notebooks,” said Gaganmeet Singh, MD, Bang & Olufsen India.

HP and Bang & Olufsen will custom tune each notebook for precise sound. The new range of notebooks have a dedicated audio island that isolates the sensitive audio circuits from other signals on the motherboard.

HP devices include an audio control panel which allows customers to customize and enhance their audio experience based on preset configurations tuned by HP and Bang & Olufsen.

The HP Pavilion 15 Notebook is available with a starting price of Rs. 44,490.

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