HP, Apple’s ‘3P’ road show in Bangalore

BANGALORE: HP and Apple Computers held a "3P" road show in

Bangalore. The road show focusing on the "3Ps" i.e. the print,

pre-press and photography featured a seminar cum exhibition. The seminar cum

exhibition was part of a countrywide exercise by HP and Apple computers to

disseminate comprehensive information on some of the new products which the two

companies have launched in the field of print, pre-press and photography. The

whole exercise which was earlier held in Delhi, Mumbai and Chennai was as an

attempt by the two companies to consolidate their customer base in India and to

win over new customers involved in the field of pre-press, printing presses and

photography.






The seminar had three main primary comprehensive technical sessions namely
"Signage Market-Growing opportunities in India", "Proofing Market

— Trends and Workflow in Proofing Segment" and "Photography Market-

Opportunities in the Digital Revolution", which were addressed by technical

experts from both HP and Apple computers . These sessions aimed at highlighting

the qualities and advantages of the latest products launched by the two

companies. The exhibition which had a display of some of the latest products

aimed at giving a first hand information to the attendees about the product

applications and their respective usages in the "3Ps".






Some of the products at the road show included latest HP printers like the hp
designjet 50ps printer, hp designjet 10/20ps printer , hp designjet 5000ps

digital printer and Apple’s Mac OS X system, iMac processors and many other

new products.