HP announces smart office initiative for SMBs

NEW DELHI: Hewlett Packard (HP) India has unveiled products, solutions,

services and partnerships targeted towards enabling small and medium sized

businesses (SMBs) to get a better ownership experience from their technology

investments.

“This is a part of HP’s $750 million global smart office exercise and now

we are specifically targeting the Indian SMB market of more than two million

enterprises for our products and offerings,” said Sameer Dhingra, Personal Systems

Group (PSG) Country Manager — SMB, HP India.

With global sales of over $21 billion, HP is regarded as a global heavyweight

when it comes to IT products and solutions. Close to $175 million revenue comes

from the Indian market and one third of this constitutes the SMB segment within

India.



“Indian SMB market is growing at a rapid pace and we want to address this
sector. This initiative is a move towards that. Under this initiative, we would

be offering solutions for imaging and printing, client offering, infrastructure

offering and business document management,” explained Ravi Swaminathan, PSG VP,

HP India.

HP would be embarking heavily towards channels for pushing its smart office

initiative in the upcountry regions of India. The company is already working

closely with close to 150 channel partners to better equip them in handling the

sales for these solutions and services. “Our aim is not to increase the number

of channels rapidly, we would be working closely with these 150 partners and at

the same time, try and locate new opportunities,” added Ravi.

In its bid to deliver a comprehensive set of products, infrastructure and

business solution to its customers, HP has tied up in different verticals with

companies like Navision, Prologic First, Trivium, PacSoft and Botree. HP is also

coming forward to help in financing the SMB sector in terms of purchasing the IT

infrastructure need for smart office initiative.

“We know the kind of problems that a customer in smaller location faces. We

would be financially helping our customers through HP Financial Services on a

case to case basis,” informed Swaminathan.

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