HP, AMD unveil ‘Pinch Yourself’ offer

CIOL Bureau
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BENGALURU, INDIA: Advanced Micro Devices (AMD), Hewlett Packard India and Hindustan Coca-Cola Beverages announced a limited period offer to win the latest HP Pavilion dv2 series of ultra-thin laptops based on AMD’s latest processor—Athlon Neo by purchasing Minute Maid Pulpy Orange.


Every customer purchasing one liter PET bottle of Minute Maid Pulpy Orange, which is now priced Rs 10 lower, is entitled to a lucky draw coupon to participate in the offer. 20 lucky customers, who fill the coupon and drop it in the drop-box, stand a chance to win an HP Pavilion dv2 notebook powered by AMD’s Athlon Neo platform. The offer is valid till June 30, 2009 at all major retail outlets in Bengaluru and Hyderabad.

Announcing the consumer initiative, Deepak Kaul, Region VP—South, Hindustan Coca-Cola Beverages said, “We at Coca-Cola have always been driven by the zeal to look beyond just quenching the thirst of our consumers. Through unique promotional schemes like this we infuse our consumers with the passion to win and rejoice. This time, we have chosen HP ultra-thin laptops powered by AMD’s Athlon Neo processor which is positioned as the gadget of the new generation. We are pleased to partner with HP and AMD, leaders in their respective areas, for this unique initiative.”

“We understand the discerning demands of people today and their aspiration to own notebooks that are not only good looking and portable but also kicks a punch when it comes to form and functionality, a notebook that suits their personality and lifestyle quotient. The dv2 entertainment notebook PC is a perfect companion meant for consumers who value a perfect mix of mobility, entertainment, and productivity—at a competitive price. The dv2 size zero notebook is just under 1-inch thin and weighs a mere 1.64 kg,” said Diptesh Ghosh, Category Head—Consumer Notebooks, HP Personal Systems Group (PSG) India.

AMD’s platform for ultra-thin notebooks is based on the new AMD Athlon Neo processor, ATI Radeon X2150 integrated graphics and brings true HD entertainment to a new category of stylish notebook PCs. The AMD platform for ultrathin notebooks allows consumers to enjoy true HD entertainment with available smooth 1080p HD playback, sharp images and vibrant colors. The platform also delivers a robust casual gaming experience with realistic 3D graphics, enabled by the optional ATI Mobility Radeon HD 3410 Premium graphics. Likewise, with advanced digital outputs including HDMI and DVI, consumers can connect to their favorite devices such as an HDTV for an immersive home theater experience.

“The HP Pavilion dv2 based on the AMD platform truly reflects the needs of a digital lifestyle. The ultra-thin notebook is thin, light, sleek, and stylish and in addition, is capable of true HD entertainment and realistic 3D graphics. We are pleased to be partnering with Coca-Cola and HP for this promotion,” said Deepanshu Sharma, GM—Marketing, AMD India.