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HP aims to paint laser mkt red!

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CIOL Bureau
New Update

NEW DELHI: Riding high on its 30 percent growth last year as against the 23 percent growth of the overall market, the laser printer division of HP India is thinking big this year. With this market still having a lot of potential to tap, the company is all set to grow in this segment, informed HP India Country Category Manager (Shared Printing and Connectivity -Imaging & Printing Group), Samir Shah.



"This year we have taken three broad initiatives to make this market grow. Firstly, we want to make technology more affordable to the people and give value for money and secondly, bring color into mainstream processes. For this, we had recently launched an initiative called ‘color in office'. Thirdly, we are looking from the convergence perspective. Analogue and digital are now at a point of converging and we would like to be a part of it," elaborated Shah.



"Earlier we were not that aggressive on the convergence front, but now this area has become one of our main focus. It's not only the A class cities, which has a market yet to be utilized fully but B and C class cities too, therefore, these smaller cities are equally important. While in A class cities we inform the people about our technology through editorials and newswires, while in smaller cities, we organize events and seminars. Apart from these, we organize training for our channel partners too," he added.



On the question of appointing more channel partners, Shah replied, "Right now, we have no plans to appoint more channel partners. I think at the moment we have enough partners and would like to build on them."



He also added, "We also give support to channel partners if they want to organize an event or seminar or roadshow. Each region has a different need and we can't decide their needs sitting here. Therefore, we provide them with financial support."



According to IDC about five percent of Y-o-Y growth is expected from the laser segment. And the mono laser segment will primarily drive the growth. The market researcher further added that government and corporate buying would continue to be the major contributors to the laser market.



(CyberMedia News Service)

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