How to stay put in a man’s world?

MUMBAI, INDIA: “Only nine percent women are owners of any medium, small or mid-size enterprises (MSME) in India; globally, capital and credit is a challenge for women,” Shikha Uberoi, Investor in technology start-ups, and a former tennis player.

“Globally, capital and credit is a challenge for women.”

-Shikha Uberoi

These statements reflect the sorry state of affairs that reflect on the status of women entrepreneurship in India.

Four very successful women, who have at some time also broken the proverbial glass ceiling, speak about the obstacles women face at work; and how to overcome those.

“Do not put yourself in a box, start self branding and marketing."

-Aditi Shrivastava

Aditi Shrivastava, Head, Intellecap Impact Investment Network, remarks that women should start thinking out of the box and also focus on self branding and promotion.

She says, “Do not put yourself in a box, start self branding and marketing. How you present yourself is as important as how you structure your responses during interviews.”

Rina David, the newly appointed CEO of social media portal Social Samosa, opines that women have to be bold and confident to take on the world.

“We don’t have to behave in a masculine manner to be taken seriously."

-Ritu David

According to her, “We don’t have to behave in a masculine manner to be taken seriously. Also stop being apologetic unless you have stepped on their toes."

“This new relationship is like getting married; so be honest.”

-Lavanya Ashok

Honesty is the best policy, and Lavanya Ashok, Executive Director, Principal Investment Area, Goldman Sachs (India) Securities, believes that no information should be withheld during job interviews.

As she remarks, “This new relationship is like getting married; so be honest.”