How do you improve world's best selling data entry keypad?

LONDON, ENGLAND: Make it lighter... Make it tougher... Make it more responsive... Make it more reliable... Make it easier to use... Make it easier to customize... Make it more planet friendly... Make it light up... Make it more accessible... Make the connector stronger... Provide more keytop options and set a new standard for durability of keytop graphics ... Oh, and don't forget to add an optional USB interface.

The all new 720 Series keypad range from Storm Interface. It does all the stuff you expect a Storm keypad to do... It just does it better. It will be available from 'Storm-in-Stock' partners, November 2013.

Launched in March 1986, the original Storm 700 Series keypads became the recognized industry benchmark for numeric data entry devices. Still popular today, the now ubiquitous 4 key, 12 key and 16 key devices have been emulated by many other manufacturers. However the designers of those original keypads have been working on some improvements. Storm Interface have announced a new keypad series that will inevitably set the new benchmark.

Fifteen new keypads in the Storm 720 Series are designed as 'fit-and-function' alternatives to those original Storm products. Featuring significant improvements in materials, product performance and usability, the new keypads dispense with the familiar 'rubber top' construction. Instead, they present a more hardwearing and contemporary user interface manufactured from rigid engineering grade polymers. They are a much tougher and aesthetically improved product.

The keypads can be specified with a variety of keytop options. Notably, the keypad range includes a more secure and much improved capability for creating custom keytop graphics. All fifteen keypads in the 720 Series are designed for use with the optional Storm 450 and 450i USB Interface devices, providing out-of-the-box compatibility with USB equipped host systems.