How Gebr Heinemann improved efficiency with Dell servers?

MUMBAI, INDIA: Over four generations, Gebr Heinemann has developed from a small family business to a major distributor and retailer for the international travel retail market. Today, the company supplies a range of global branded goods to international airports, airlines, cruise liners and border ships in more than 100 countries.

The retailer was looking for a powerful server to help them do business faster, while also being easy to deploy and manage in their remote offices/branch offices (ROBOs).

“Our retail operation serves more than 30 million customers annually so it’s very important that we have IT solutions in our remote offices/branch offices that help us do business smarter, faster and more efficiently,” said Matthias Bretag, System Engineer, Heinemann. “We tested the Dell PowerEdge R330 and its performance and systems management capabilities along with its compact form factor made it a great fit for our environment. We look forward to deploying the PowerEdge R330 servers as the base of our NAS solution into our branch offices so we can continue to deliver a first-class experience when doing business with customers.”

Heinemann would join the list of increasing clientele for Dell’s new range of four future-ready entry-level servers announced today.

Generally available today, the four new entry-level servers are aimed at making SMBs future ready with features like accelerate time to production, peak performance and better ROI.

The new server line-up includes:

Dell PowerEdge R330:

Target audience (TA): Small businesses, remote offices of large institutions and OEM customers who are seeking enhanced hardware availability and serviceability.

Specs: It provides up to 56 percent more internal storage capacity than the previous generation server.

Dell PowerEdge R230:

TA: Distributed applications in SMBs, hosting companies and OEM customers.

Specs: This server has 100 percent more memory capacity, three times the maximum internal storage capacity and two times the I/O expansion compared to the previous generation server.

Dell PowerEdge T330:

TA: SMBs and departments and remote offices of large corporations that need greater internal storage.

Specs: The PowerEdge T330 is designed for future growth, with up to four DDR4 memory slots and up to eight 3.5-inch hard drives.

Dell PowerEdge T130:

TA: Enterprises driving collaboration and productivity applications in small offices/home offices (SOHO).

Specs: The PowerEdge T130 provides two times the memory capacity compared to the previous generation server.

For the first time, Dell’s entry-level server T130 features Dell’s leading OpenManage systems management portfolio giving SMBs simple and intuitive tools that reduce deployment time by up to 40 percent and provide streamlined management.  The new servers also enable customers to:

•    Accelerate compute performance across a wide range of applications with a choice of powerful processors from the latest Intel Xeon E3-1200 v5 product family.

•    Drive faster response times with DDR4 delivering 33 percent faster memory performance compared to DDR3 memory.

•    Gain insights faster with two times the data throughput made possible with PCIe Gen 3.0 slots boosting I/O performance.

•    Achieve two times the IOPS (input/output operations per second) performance with Dell’s latest-generation PERC9 RAID controller.

“There are over 125 million SOHO and SMB customers around the globe, and these customers operate in challenging, fast-changing environments with most not having the luxury of a dedicated IT department. These customers require IT solutions that help them prepare for future growth, drive application performance and improve operational efficiency,” said Ashley Gorakhpurwalla, Vice President and General Manager, Dell Server Solutions.