Hot Rod Cameras appointed as Panasonic VAR

HOLLYWOOD, USA: Hot Rod Cameras has signed an agreement to become a flagship Value Added Reseller (VAR) for Panasonic Corp., an innovative provider of camera technology to the motion picture and television industries, who also announced the revolutionary new 4K camera system, the DMC-GH4.

"Hot Rod Cameras was the first to build professional accessories for the GH-series of cameras," says Jake Hirose, senior VP of Panasonic. "They invented technology to use professional cinema lenses on our small form factor cameras, quite literally no company is more responsible for GH-series cameras being adopted by professionals working in Hollywood. We are delighted to see their growth, and welcome Hot Rod as our newest Value Added Reseller."

Hot Rod Cameras has a reputation for expertise in new and disruptive camera technology and Panasonic is well known for bringing some of the most disruptive technology ever to the prosumer and professional camera markets.

"It's a great match to be working in this new way with Panasonic," says Illya Friedman, president of Hot Rod Cameras. "Panasonic is extremely selective about their channel partners and we are over the moon at being named Panasonic newest Value Added Reseller especially just weeks before the release of the GH4 which will likely mark a sea change in the small format camera market."

The DMC-GH4 has an impressive list of specs; and while the final price is not yet available this will be the first truly affordable large sensor, interchangeable lens 4K camera system to shoot 24P at true 4096x2160, and up to 96FPS in 1080p High Definition.