Horse & Country TV partners with Amagi

NEW DELHI, INDIA: As part of its accelerating international expansion, Horse & Country TV, the specialist equestrian sports and lifestyle network, is pleased to announce that it has chosen Amagi Media Labs to deliver its signal to cable, satellite and IPTV operators.

Amagi offers a next generation cloud-based broadcast distribution and playout infrastructure for television networks. The Bangalore-based company runs India's largest local advertising network playing more than 1 million local ad seconds every month on more than 10 TV networks ranging from sports and news to entertainment and lifestyle. The company also has international deployments of its broadcast infrastructure in Singapore and Africa.

Horse & Country will leverage Amagi's Cloudport infrastructure platform to deliver localized channel feeds to current and future markets where the channel is distributed.

The Cloudport platform is designed as a full-featured alternative to traditional channel playout options (like Satellite, Fibre). TV networks can deliver feeds with rich channel branding, diverse language versions and subtitles using Cloudport.

The platform can incorporate local advertising and local programme insertion, and will shortly also allow for the insertion of live programming.Unlike earlier iterations of remote play-out technologies, the platform allows for full monitoring of programme play-out and health of the playout servers at the headends. The playout servers are fully redundant which ensures seamless and fail-safe operation.

H&C TV conducted an extensive review of technology options for international delivery and playout of localised content including satellite, fibre and IP delivery, working with John Wallace of Wallace Broadcast, before selecting Amagi Cloudport as the best solution for its specific needs for international expansion.