NEW DELHI: Hitachi Global Storage Technologies (Hitachi) today announced the
appointment of Redington as a new authorized distributor for Hitachi hard disk
drive (HDD) products in India.
Redington will service system integrators and resellers across India, where
Hitachi aims to significantly grow its hard drive business in 2006.
The alliance will particularly assist Hitachi in addressing B- and C-class
cities, which the company believes is seeing the strongest growth rates in the
Indian IT market. With 38 distribution offices, 44 warehouses, 1000+ employees
and 8,000 channel partners in India, Redington is positioned to assist Hitachi
consolidate its HDD presence nationwide.
Redington will work alongside existing Hitachi distributors, Cyberstar
Infocom and Neoteric Infomatique, to service the current and future HDD
customers. In India, Hitachi's channel focus is on in-country distribution
with partners who have strong local sales and support offices, direct
relationships with local systems integrators and OEMs, and are committed to
growing the Hitachi hard drive franchise by expanding the reseller business.
Hitachi last month became the first to offer nationwide doorstep pick-up
support for HDD channel partners in India.
Jaya Dharan, general manager, Asia Pacific Distribution, Hitachi Global
Storage Technologies, said, “The combination of a strong partner like
Redington and our nationwide door-to-door warranty coverage will ensure our
products are readily available with the best service support to help us meet our
aggressive goals for market growth in India.
“With Hitachi's newly ramped-up manufacturing facility in Shenzhen
driving increased product availability, our Asia Pacific channel strategy is to
seek strong partners with broader and deeper reach in the growing markets of
China, India and South East Asia. These markets are fueling the robust demand
for HDDs in the IT and consumer electronics segments,” Dharan added.
Commenting on the new partnership, Mr. J. S. Kulkarni, CEO, Redington India,
said, “With our high penetration and strong relationships in the system
integrator and reseller customer base, our established footprint in the country
and our well-developed service initiatives, we are confident in our abilities to
support Hitachi's aggressive goals for the Indian HDD market.”
Â© CyberMedia News