Hitachi LifeStudio HD honoured at CES

NEW DELHI, INDIA: Hitachi Global Storage Technologies (Hitachi GST) announced that it has been named as International CES Innovations 2011 Design and Engineering Awards honoree for its 500GB LifeStudio Mobile Plus external hard drive, designed by Stuart Karten Design (SKD).

The LifeStudio Mobile Plus is a storage solution that organizes and protects stored digital content — photos, videos, music and documents — and unifies them with online digital content from social networks such as Facebook and photo sites such as Flickr and Picasa Web Albums.

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These important digital memories are laid out on a 3D visual wall, instead of in random and hard-to-find files and folders, creating a comprehensive and organized catalogue of the user’s digital life.

“Consumers are constantly bombarded with content from multiple sources and devices, making it nearly impossible to organize, find and share important memories, and that’s where our LifeStudio family of external drives can help,” said Mike Williams, vice president and general manager, Hitachi GST Branded Business.

Stuart Karten, principal of SKD, the design and innovation consultancy that collaborated with Hitachi GST on the design of the LifeStudio family. “Never before has an external hard drive been married with a connected USB Flash key. This was inspired by the fluid and dynamic new ways in which people interact with digital content. Our design visually emphasizes the LifeStudio drive’s enhanced functionality, making information as mobile as the new generation of constantly connected customers.”