Hike messenger crosses 20 million users

BANGALORE, INDIA: Hike messenger, India's very own free messaging app from BSB, has today crossed the 20 million users milestone.

The app's user base has soared to 20 million in just 1.5 years of its launch; making hike one of the fastest growing mobile applications from India, a company release claimed.

Launched globally in December 2012, the company went from 5 to 15M users in 9 months and the added to its base, the next 5M in just 3 short months. Close to 90pc of the app's users are from India and over 80pc of its users are under the age of 25.

Kavin Bharti Mittal, Head, Product and Strategy, Hike messenger, said: "India has almost a 100M active mobile internet users in the country and that number is growing rapidly every year. That's the market, which we're building for. The rate at which hike messenger has grown in the last 18 months is phenomenal and is a strong testament of the right direction in which the product is steering. We will continue to focus heavily on introducing new and innovative features to bridge the existing gaps in the IM market in India."

A big addition to hike's unique features bouquet is the ‘Big File Transfer' - equipping users to share all file formats, from Docs, PPTs, PDFs to MP3s, of up to a 100MB each, surpassing the attachment limit of all IM apps and even email clients. Hike users no longer have to share files via emails or transfer over SD Cards.

The company also announced the availability of industry first; exciting new feature - ‘Hidden Mode' - that helps users keep their private chats hidden from others.