HighPoint partners with Marketo

EAST NORRITON, USA: HighPoint Solutions LLC, a global provider of specialized IT services dedicated to the Life Sciences and Healthcare industries, announced a new strategic partnership with Marketo, the cloud-based marketing software platform, for building and sustaining engaging customer relationships.

The marketing and sales world is rapidly changing, including the increasing number of marketing channels to manage from search marketing to e-commerce, social media, and mobile. Marketo validates it is more important than ever for companies to effectively use these channels to establish strong long-lasting relationships with their customers, achieve acquisition success, and promote sustained customer lifetime value.

Mark Sheridan, VP of business development, Marketo, said: "By combining HighPoint's deep expertise in Life Sciences and Healthcare with the power of Marketo's marketing platform, we can deliver even more value for our mutual clients. As the Healthcare and Life Sciences industries are evolving, the ability to engage consumers, patients and providers across multiple channels and measuring the ROI is becoming even more critical."

HighPoint focuses on the needs of their clients by continually improving their consultants with the knowledge and resources of current trends, strategies, and technologies available to deliver a comprehensive strategic package.