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Hertz is trying harder, now with IoT

Taps Cognizant for areas like telematics technology, the wireless capture of data about maintenance status, operator behavior, geographic location and sensors on heavy equipment fleet

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Pratima Harigunani
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PUNE, INDIA: Hertz Equipment Rental Corporation (HERC) is planning to digitally transform its business by defining and executing a new Internet of Things (IoT) strategy.

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HERC, a unit of Hertz Global Holdings, which is an equipment rental company with approximately 280 locations worldwide, is now working with Cognizant to generate higher value from its telematics technology, the wireless capture of data about maintenance status, operator behavior, geographic location and other performance aspects from sensors on HERC’s heavy equipment fleet. A press update informs that Cognizant will re-architect and enhance HERC’s critical business applications to capitalize on the latest digital capabilities, including advanced mobile interfaces for field technicians to improve efficiency and productivity, and new digital services for customers enabled by telematics.

Rich Marani, Chief Information Officer at HERC, said: “The team at Cognizant impressed us with a deep understanding of our industry’s business challenges, and their demonstrated ability to execute end-to-end as we transform our telematics program. We know we can rely on them not only to develop a winning strategy, but to partner with us in implementing solutions that will drive our business success.”

Sean Middleton, Chief Operating Officer, Emerging Business Accelerator, Cognizant, said: “We’re excited to work with HERC in building applications and analytics on top of this foundation to help better engage their customers and unlock new levels of business value from the massive amounts of data generated."

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