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Here's a social network oriented at children and parents

The social network interface gives members ‘safe spaces’, within which they can tailor discussions around their topics of interest.

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Pratima Harigunani
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INDIA: GeckoLife is a new social network that is built for both children and adults. It is created with a focus on personal and collaborative online communication. Its interface gives members ‘safe spaces’, within which they can tailor discussions around their topics of interest. This removes the clutter of an unfiltered newsfeed and allows members to focus on what they are interested in.

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Within these spaces, members can share conversations, images and files, with the ease of automatic archiving and the simplicity of organizing all their discussions in one common place – on GeckoLife.

Free to all users, GeckoLife states that it also offers a new and viable option for parents of pre-teens – the ability to oversee all connections, engagements and online content that their children have access to.

Indidentally, McAfee, had recently revealed the findings of its Tweens Teens and Technology 2014 Survey which stated that 52 per cent of children surveyed (ages of 8-17) said that their parents were uninterested in their online activities while 90 per cent of them have done or posted something risky online. In fact, many 10-12 year olds have accounts on platforms where the minimum age is 13 years. These findings reinforce the need for a common social platform where parents and children can share and communicate safely and privately.

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The brainchild of Co-CEOs Rajeev Gupta and Ashish Trivedi, GeckoLife, as explained further, aims to address these concerns. Being parents, they both want to create a meaningful and private social media experience for their families. “We are aware of the impact of digital footprints and the curiosity of children to explore the online world,” says Rajeev Gupta, Co-CEO of GeckoLife. “We aim to fill a niche in the social market, offering a private, family-friendly option that introduces children to the benefits of online communities and opens doors to conversations around online responsibility and smart social networking.”

Since its soft-launch, GeckoLife has shown an organic pick-up of close to 5,000 users. In addition to families, the platform has also seen interest from organizations keen to tap into niche target audiences and interest groups, the company claims.

GeckoLife is aiming to grow its social presence in India and expand into other markets across the Asia-Pacific region whilst continuing to evolve its product offering. The product received angel investor funding of more than $1 million in 2013.

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