HealthcareMagic ties up with Atom

BANGALORE, INDIA: Online medical portal HealthcareMagic has tied up with Atom Technologies to provide IVR-based payment option for the services it renders. HealthcareMagic is a known name, connecting patients with doctors for first line medical advice.

With the new arrangement now in place, patients will be able to interact with doctors by dialing a landline number to obtain the medical assistance for their illness or a common query. The charges would be between the Rs 160 and Rs 999, which can be paid through mobile or landline using credit card.

The company said in a statement that the option of paying over the phone for services will be available to the entire base of over 400 million telecom subscribers and over 40 million landline subscribers across operators in India.

The company offers the service from 9 AM to 9 PM in English and Hindi. The company targets to make this service available for 24x7 and in multiple languages to provide better convenience to patients along with specialized services such as advice from super-specialists.

According to Dr Abhilash Thirupathy, VP, Marketing and Business Development, HealthcareMagic, “Providing m-payment facility for our customers will definitely increase our subscriber base as well as smoothen the payment system. As the mobile penetration in India is more compared to Internet, atom's technology will definitely help get more visibility.”