HCL Insys kickstarts roadshows in 40 cities

Mohit Chhabra

NEW DELHI: Continuing its efforts to reach out to customers, HCL Infosystems has initiated a program to conduct roadshows jointly with their partners in 40 cities across the country. The event started in March and will continue till May 31, 2002. The main product showcased in the road show are Pentium 4-based Beanstalk machines running on Windows xp.

HCL handpicked 103 partners across the cities and trained them to position the product correctly and address customer queries. These partners then submitted a business plan covering aspects like venue, target audience, activities planned and how they intend to maximize recall during the event. "The exercise was to ensure that creativity is best used to achieve business objectives," said Rajan Rahi, Sr Manager - Marketing, HCL Infosystems.

However, the company has not set for itself a target number for PC sale during the event. "The idea is to trigger a greater number of purchase decisions at the event," said Rajan. It is for this reason that the events will be held at community platforms. "We will hold them in places like schools, offices and so on," he informed. HCL officials driving the event are also looking at it as an exercise to seed the market in slow times and build stronger and more profitable relationships with their channel.