It all started with Google. Swanky offices, informal spaces, hierarchy without cubicles, in fact, no hierarchy at all. The burgeoning trend of ‘cool’ offices has caught on for sure. And as they say—push one boundary and many other walls come tumbling down—innovation in making workspace as informal as possible is gaining new heights every day.
In today’s era of ruthless competitiveness, and ever-changing standards of work, no one wants to be stuck in a stodgy, mundane work profile. A little bit of work and a lot more fun is the ruling idea. To shake up things a bit, many companies are opting to use playful job titles than the traditional Chief Executive Officer or a Chief Technology Officer. Boring! Chief Growth Officer, Chief Happiness Officer, or a Chief Recreation Officer would rather do the trick, isn’t it?
If you have no idea what we are talking about, run through the list of new and fun job titles that you can fit into.
Chief diversity officer
According to Center For Talent Innovation publicly traded companies that have a diverse workforce are 70 percent more likely to capture new markets and 45 per cent more likely to improve market share. It’s not just this fact that collaborative ideas of people from diverse backgrounds make brilliant business sense, but also the need to ensure a peaceful co-habitation of different cultures in the society that defines the role of a Chief diversity officer. A take on HR manager, the role of CDO is, however, much more…yes, diverse. The role involves nurturing talent and creating a sustainable culture within the company. Strategizing ways to increase diversity at a workplace is also part of the role.
Executive creative technologist
A person in this role would produce prototypes for pitches. It doesn’t involve creating ideas, as much as it means turning people’s ideas into reality. Presenting an idea in the best way possible, with strategies and concept clearly spelt out, are some of the areas that a creative technologist looks into.
Chief growth officer
Many would take growth as a by-product of running a business. Not so. The growth of a business is dependent on several factors other than the core functioning. Companies that found themselves in a catch-22 situation with declining ad-spend and rapidly changing technology innovations were forced to search for new areas of growth more furiously. CGOs first emerged in FMCG companies six years ago as an extension of chief marketing officer. The role of CGO combines being an advisor to the CEO with brand-building expertise and the ability to troubleshoot internal conflicting agendas.
Social media architect
It’s the newest fanciest job title on the block and one which you would have heard several companies vying for. Social media, no doubt, is the most engaging form of communication for companies with its target audience. But not everything put out on social media makes business sense. A social media architect, as the name suggests, is responsible for building up a brand image and brand engagement with existing customers, or would tap into new audiences based on the different social media networks. The role combines strategic planning skills, creative flair, content design and planning, client management, campaign conceptualisation, crisis planning, analytics and trend understanding.
Chief inspiration officer
Inspiration and motivation are two sides of the same coin. Employees, who form the bedrock of any enterprise, need to be inspired to achieve milestones. That’s exactly what a Chief inspiration officer does. You will have to be able to be someone people look up to that allows people to think outside the box.
Chief amazement officer
A successful business is all about customers. Create and build valuable customers, you have a success formula at hand. Chief amazement officer is rather a fun title that which actually has a specific role. It could be an extension or even a replacement for a chief executive officer.