Haier unveils future of electronically integrated appliances

LAS VEGAS, USA: Euromonitor, the UK-based research firm, recognizes Haier as the #1 global major appliances brand in the world. As a global leader in consumer electronics and appliances, Haier positions itself as the complete lifestyle manufacturer for consumers.

Haier couples cloud-control technology and customization to give consumers the ability to experience smarter and faster appliances. Building on its legacy of category leadership, the brand is showcasing a cloud-controlled washer, cloud-controlled wine cellar and smart fridge at CES 2014.

"As a global leader in consumer electronics, we are thrilled to incorporate our knowledge of electronics to our appliances in order to produce goods which reflect quality and consumer interaction," said Rian Cain, senior VP of white goods group, Haier America. "In 2014, Haier will globally showcase 'Haier living' through product technology and design from concept to completion."

With five consecutive years of appliance leadership, Haier believes it has cemented itself as an appliance innovator here to stay. Of note, Haier globally tops the list for refrigerators, washing machines and wine coolers. Brand leadership has placed a premium on smart technology and design for today's trend-seeking consumers.

"The Haier brand truly appreciates this recognition. After listening to our consumers' need for appliances to their everyday lifestyle, we believe we've struck the right balance of engineering and meaningful design," says Cain.