Gupshup partners with Decentro to automate financial workflows via conversational messaging

Decentro, one of India’s an API platform for banking integrations, today announced a key integration with the Silicon Valley-based conversational messaging unicorn, Gupshup.

This will enable large and small NBFCs, fintechs, and banks to launch payments, banking and lending services to their customers through a simple, convenient conversational experience.

Consumers will be able to get loans, complete KYC verification or make payments quickly and easily through Whatsapp or other chat apps, without needing to download any app.

Companies can leverage the entire universe of banking and financial APIs offered by Decentro along with the wide range of conversational APIs offered by Gupshup.

“In a digital-first and hyper-connected world, customers expect a seamless and native experience for every interaction. Chat-based interfaces like Whatsapp & Telegram are becoming deeply embedded into our daily lives with every passing day and it is highly powerful to be able to create a future where your financial activity might be serviced fully over a chat,” Rohit Taneja, founder and CEO, Decentro, said.

The partnership comes after the pandemic acted as a catalyst for a digital-first approach to everything. Companies offering financial services are looking to offer a combination of social and digitally native banking solutions, to stay ahead of the curve in terms of engagement. When it comes to customer engagement very few could doubt the potential of Whatsapp, a messaging app used by a whopping 340 million users in India.

Decentro along with Gupshup aims to enable conversational banking and financial workflows for companies.