Greens to have exclusive domain name

MUMBAI, INDIA: Very soon, the global green community will have its very own domain name on the Internet, according to the World Wide Fund For Nature (WWF).

The Internet Corporation for Assigned Names & Numbers (ICANN), responsible for creating domain endings like .com or .org, will soon initiate the process to create a whole bunch of new endings, including .eco.

This would enable those who want to proclaim their green credentials by adding a .eco ending to their website or even email address, the WWF said.

An email address or website that ends in .eco could also send powerful signals to all concerned that their owners are in some way eco-friendly, sustainable or green.

Accordingly, the WWF-International and many non-governmental organizations, individuals and others are devising ways to manage the .eco domain ending responsibly.

"It's critical that the rules for operating .eco - including who can buy names, how proceeds are used, what it stands for, and how a trust is maintained - are transparent, accountable, community-based and designed for the long-term benefit of people and the environment," the WWF-International said on its website.