Advertisment

Greenpeace, ZipDial vow to save forests

author-image
CIOL Bureau
Updated On
New Update

BANGALORE, INDIA: The Indian arm of Greenpeace, the International environmental NGO, in an effort to save our forests, has taken an innovative route to make people pledge against the coal mining in regions like the Chandrapur region of Maharashtra or Singrauli.

The NGO has tied-up with Bangalore based mobile technology company ZipDial to make it effortless for people to pledge for the campaign.

Advertisment

ZipDial, the startup well known for its missed call-based platform, has provided a number for the Greenpeace campaign that anyone could simply ZipDial, or dial a missed call on, to pledge. Supporters also get a chance to refer their friends and win a badge.

How it works.

1. Greenpeace promotes the ZipDial number +918049311109, as a mechanism to pledge, through various mediums.

Advertisment

2. Participants ZipDial (missed call) on the number to pledge their support.

3. The participants also get an SMS back with a unique number that they can share with friends and family to gather their support.

4. The referral mechanism allows the marketer to track which participants are most active in promoting the campaign. Hence reward them with a social recognition or acknowledge with a badge.

Advertisment

Results:

1. A total of 86,797 people have taken the pledge in the 3 weeks since launch.

2. 34,299 people took the pledge in first week itself.

Advertisment

3. 30 per cent of the users who pledged also took up a referral number of their own to share with friends and family.

4. There was an increase in pledges by about 27 per cent due to the referral system, hence exhibiting the viral nature of the platform.

5. Karnataka and Maharashtra users were the most active in pledging with almost 45 per cent contribution to the total.

Commenting on the campaign, CEO of ZipDial, Valerie R. Wagoner said, “We are delighted that our platform has been useful for this important cause. The campaign has produced good results and this is the core advantage of running a campaign on ZipDial platform.”

He added, “One does not need a fancy phone or data connectivity to participate. Any phone with simplest of features can be used to participate in a ZipDial campaign, hence resulting in a high engagement ratio for the marketers spend. Not many platforms can result in such numbers for any campaign with minimum promotional budgets.”