Google seeks patent on networking site

NEW DELHI, INDIA: Google, the most popular Internet search site, filed a patent application in the country for its recently developed social network site based on user preferences and format performance data.

According to reports, the US-headquartered firm has filed a patent application before the Controller General of Patents, Designs and Trade Marks. The authorities have issued a public notice in its recent journal to seek public opinion in this connection.

The application that was filed on June 27 this year claimed that a user network site could be formed on the basis of preferences and format performance data.

It stated that a website could be developed on the basis of some personal information that would be helpful in many ways.

The advantage of the social network site based on this technique would help a user to reach out his friends and groups in better ways than a general site using universal criteria for the same.

The site would take in personal information including the country or region in which a user is living, age group, education level and gender.

The company further added that the software wizard might configure the colour, size, and placement of ads in a manner that will maximize viewers' selections of the advertisement, click through rate, ad revenue or other performance metrics.