Google Sandbox finally checks in to India

BANGALORE, INDIA: The Google Creative Sandbox which was designed to spark the imagination of ad agencies by immersing them in a highly unique and creative environment that showcases some of the best uses of Google products. The event is set to highlight the great advances in web technology that are being used by creative minds around the world pushing new boundaries and delivering extraordinary results.

Google Creative Sandbox event will be an interactive session, comprising of an  select gathering of Indian advertising industry's finest creative minds and marketing honchos of leading brands. The audience will be viewing the latest technological innovations done around the world and discuss the emerging opportunities for advertisers in the digital space in India.

Speaking about Google bringing the Creative Sandbox to India, Shailesh Rao, Managing Director Google India & Head of Media & Platforms Japac said, “Over the last one year, we have taken significant steps and invested in training the young advertising professionals in the country to make best use of web platform. At this stage of evolution in India, we believe it is critical to bring in a podium to drive focused efforts by partnering with agencies to truly leverage the full potential of the web platform.With over 70 million users in India, Internet is now established as a mainstream medium and the creative minds in the agencies have a huge opportunity to do something that's never been done before online in India."

He added, "In that sense, Google Creative Sandbox event is an effort to engage and enable agencies and marketers to foresee the endless possibilities that they can explore on the digital medium and go beyond the traditional campaigns that we see today in India.”