Google powers FIFA's search tool

BANGALORE, INDIA: As the World Cup football fever is spreading world over, with the exiting climax fast approaching, FIFA’s official website, FIFA.com, has chosen Google as the search engine to power queries.

“With all these people looking for the latest and greatest on their favorite sport, we’re pleased that FIFA has chosen the Google Search Appliance to power search on their website,” Google said in a blog post on Thursday.

With the Google Search Appliance (GSA), FIFA.com is able to provide a user-centric, universal search experience across all types of content — news, statistics, images and videos, it said.

“With the GSA, FIFA.com can provide universal search across all types of content. Try searching for 'Messi' from FIFA.com’s search box, and you’ll see all kinds of data: statistics, news results, images and videos — all pertaining to Messi,” it added.

Additionally, features like “Did you mean” direct people to the right results, Google added. For instance, if you type in “mesi,” FIFA.com will ask you if you meant “Messi.” Or if you type in a country name, say “Argentina,” the top result will be a link to a country-specific page.