Google Play All Access to cost $9.9/month

Google on Wednesday announced Google Play All Access at its Google I/O conference to take on music-streaming services like Pandora, Spotify and Rdio

Unlike the competitors however, the Google Play All Access will cost $9.99 a month in the U.S. after a one-month free trial period.

All Access will combine the millions of songs in the Google library with users' own music collections, which can be uploaded to Google Play. The service will work on the Web and on mobile devices.

CNN reports that the new Listen Now feature uses Google's analytics powers to pick out tunes and artists that it thinks a listener will enjoy. It looks at their past listening habits and, over time, figures out what someone likes and what they will probably skip. The Listen Now view shows a grid of music stations as well as albums.
Google announces new music service

There is also a human component to the new service: Google has music editors curating the songs in distinct radio stations.

The new Google service offers more control than some of its rivals. Unlike Pandora, for example, you can see a list of songs coming up on a station and delete any songs you don't want to hear in advance.

"It's as laid back as you want to or as interactive as you want it to be," said Chris Yerga, Google's engineering director for Android.

Yerga said that discovering music online has become "more like work" than it was in the golden days of digging through stacks of vinyl in a record store.