Google Capital is CapitalG now; reveals Snapchat investment too

By : |November 5, 2016 0

There’s lot in the name especially when you are at Google. Alphabet Inc. has announced the rebranding of its venture-capital arm from Google Capital to CapitalG.

“Though our name has changed, our goal remains the same: to make returns-driven investments in leading companies around the world,” the company said on Twitter in announcing the change.

The name change comes with a new website,, and new Twitter handle, @capitalgtweets.

Many times, people confuse Google Capital with “Google Ventures”, now renamed as GV that focuses on that earlier-stage startups. Google Capital or CapitalG, instead focuses on growth-stage companies with proven concepts.

Interestingly, the rebranding has also uncovered an important piece of news. With an added Snapchat logo on its portfolio page, the new website also reveals that Google Capital has quietly made an investment in the Snapchat parent company, Snap Inc.

According to Business Insider, the two companies share an amiable relationship. Google reportedly did once try to buy Snapchat for $4 billion after it turned down a Facebook acquisition. Noticeably, Snapchat remains one of the largest users of Google’s cloud infrastructure, although it’s recently brought a data center specialist in house.

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