Google buys media streaming and monetization platform, Anvato

By : |July 8, 2016 0

Google has acquired Anvato, a software provider for encoding, editing, publishing and distribution video across platforms. The company says Anvato will join its Cloud Platform team and that Anvato’s technology will complement its efforts “to enable scalable media processing and workflows in the cloud.”

Google’s bulking up in video infrastructure comes after a series of other cloud-based video deals marking consolidation in the sector. Last September, Amazon acquired Elemental Technologies, a video encoding and content delivery technology company. IBM bought video-streaming services provider Ustream in January, after acquiring video-on-demand management firm Clearleap a month earlier, combining the two into the newly created IBM Cloud Video Services unit.

CIOL Google buysmedia streaming and monetization platform,Anvato

Anvato’s technology allows its customers, which include the likes of NBC Universal, MSNBC, CBS, Univision, HGTV, Bravo and Fox Sports, to power live streams, edit videos in the cloud, insert ads and handle pay-per-view, TV Everywhere and subscription payments. With that, it offers an end-to-end service for video publishing and monetization, something Google’s own platform doesn’t currently offer.

“With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television,” BelwadiSrikanth, senior product manager for Google Cloud Platform, wrote in a blog post announcing the acquisition.

Similarly, the Anvato team writes that this acquisition will bring together its technology “with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT and mobile video.”

Anvato, based in Mountain View, Calif., was founded in 2007. The company had raised $2.55 million in funding from investors including Oxantium Ventures, according to CrunchBase.

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