Google lets blogging via mobile

SAN FRANCISCO: Google Inc., the No. 1 Web search company that recently announced plans to go public through a Dutch auction, rolled out a new design of its Blogger service that enables users to self-publish Web content.

The latest version of the free product allows users to instantly publish their Weblogs, or personal journals called "blogs," from any e-mail-enabled device, including cellular phones and handheld devices. Other new features also enable Blogger users to invite comment from readers or to post personal profiles.

Mountain View, California-based Google acquired Blogger via its purchase of Pyra Labs in 2003. Google gets nearly all of its revenue from keyword ads generated by Web searches and the content on Web sites.

The company's $2.7 billion initial public offering is expected to be one of the hottest in years, with some analysts expecting the flotation to value the company at anywhere from $30 billion to $50 billion.

©Reuters