Go KISS the social media

BANGALORE, INDIA: Today when companies are looking for means to reach out to customers, unlike the other way round, social media promises great potential in terms of customer support, especially in this age of 2.0, said Sachin Khosla, founder, Digimantra.com while speaking at Spark IT 2010.

Social media, such as Twitter, Facebook etc, is fast, cheap, gives instant feedback, helps in building relationship and is the best means of free advertising. However, one has to keep it (message) simple and short (KISS), without being imposed upon and leave it to the community to take the call on, he added.

As Khosla puts it, ‘Let the love do it all’ on social media.