Gluu leverages social media to improve business processes

COPENHAGEN, DENMARK: Gluu now launches a new kind of social collaboration platform. The platform transforms social business from small talk around the water cooler and to an asset that is deeply embedded in a company's business processes.

The platform combines social media's ability to connect people with the need for common ways of working, clear roles and responsibilities. It is designed around recent employees' need for guidance on how work is actually performed in the company. The platform's intuitive model provides an easy way of transferring knowledge between employees, thereby providing a powerful tool for all leaders.

Gluu.biz is an innovation in the field of Business Process Management (BPM) where large corporations for more than a decade have invested billions in IT systems, process design and consultancy in a quest to become process-driven enterprises.

Soren Pommer, the co-founder and CEO of Gluu, said: "With Gluu.biz companies can channel some of their employees' social energy into common business processes that everyone believes in and that are searchable for use by others. This provides tangible business value.

"The platform has a four-step wizard that makes it very easy to map processes and then involve people in improving them. Common processes then become the glue that binds together employees and executives, and delivers business value."