Global Services readers to outsource $88bn jobs

 NEW DELHI: A recent analysis of 25,000 North American readers of Global Services, a monthly outsourcing focused magazine, has come up with some interesting findings.

The surveyed readers were decision-makers and stakeholders active in the outsourcing process. They plan to outsource US$88 billion of outsourcing work, the single largest by any outsourcing media-platform audience.

The respondents include 13 per cent of business managers, 24 per cent readers involved in corporate management and 60 per cent readers from IS management.

Among the readers surveyed, 18.5 per cent of the spenders were from the financial-services vertical and 19 per cent from IT, which are the largest spending outsourcing verticals.

Nine out of 10 readers purchase or evaluate the purchase of services for their respective organizations.

According to the findings, an average planned spending of a reader on annual outsourcing is US$17.5 million. While the overall planned annual spending of this audience is US$ 88 billion. The analysis said, 7.5 per cent of the readers plan to outsource more than $100 million of work.

Facilitating the ITO/BPO industry is the primary objective of Global Services, a global media platform encompassing a monthly print magazine, Website (www.globalservicesmedia.com) and face-to-face events.

The magazine’s primary readership is based out of North America and Western Europe where more than 30,000 subscribers have chosen the magazine as their source of information on the outsourcing space in the first six months of its launch.

The magazine is also read by 11,000 readers across service provider destinations.

Global Services, a joint venture between CyberMedia and CMP Media provides a complete communication solution to services providers to reach out to buyers. The platform endeavors to give providers the right reach to a strong audience and make their global marketing vision a reality.

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