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Global online ad spending declining: IDC

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CIOL Bureau
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BANGALORE, INDIA: Though there are signs of global economic recovery, the spending on online advertisement has come down globally, says an IDC report.

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According to the report, U.S. spending dropped 7 per cent, to $6.2 billion from $6.6 billion, while worldwide spending was off 5 per cent, to $13.9 billion from $14.7 billion during the year-ago quarter.

However, the Asia-Pacific region and Japan are exceptions due to slight gains this quarter, said the report.

Karsten Weide, IDC Digital Media and Entertainment program director, said the decline could still continue until the third quarter this year. But Weide said it would not get any worse in the Internet ad industry.

"We think the industry will continue to see losses in the third and fourth quarters, but the growth rates – or the loss rates, if you will – will eventually begin to improve.”

However, he said the industry might have to wait until mid-2010 to see real growth again.

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