Global fashion house launches online store in India

MUMBAI, INDIA: Lithuanian fashion brand Tapyti is foraying in India.

The brand has launched the e-commerce initiative with eShopbox, an end to end outsourcing partner for Web store and online marketplace.

Tapyti is a Lithuanian word for an artist and the brand is targeting teenagers as well as working professionals.

Commenting on the announcement, Dheeraj Gandhi, Senior Business Analyst, eShopbox, said, “We are delighted with the association of eShopbox with Tapyti. Our focus would be on utilizing our technical expertise in handling all the aspects of fashion e-commerce to help the brand keep pace with innovation and increase customer satisfaction.”