GIGABYTE India eyes 40 percent motherboard market share in 2014

MUMBAI, INDIA: GIGABYTE Technology (India) Pvt Ltd is eyeing a market share of over 40 percent of the Indian Do It Yourself (DIY) PC motherboard in 2014.

To achieve this market share, the company has enhanced its sales and marketing initiatives at Tier 2 regions comprising mainly Class C and D cities. It feels the DIY markets in these regions are yet to be effectively tapped by PC component vendors in spite of the growth of demand, and of tech-savvy end-users therein.

GIGABYTE motherboards, with its innovative features and power-saving technologies, have a lot to offer users in such cities, who are increasingly demanding PC systems with improved performance and high durability.

As has been its initiative in the last couple of years, GIGABYTE Technology plans to continue adding more channel partners (Tier 2 partners officially called GIGABYTE Value Partners) and spread in the upcountry markets. This will be mainly facilitated by conducting regular reseller training meets at these locations.