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Giants lose share in Asian cellphone mkt

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CIOL Bureau
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HELSINKI, FINLAND: Established leaders of the cellphone market are quickly losing share to Asian no-brand manufacturers on the booming cellphone market, research firm Gartner said on Wednesday.

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Gartner said surging growth of no-brand or white-box manufacturers, coupled with growing smartphone sales, boosted the cellphone market to grow 35 percent from a year ago in the third quarter, and lifted its outlook for the growth this year.

It now sees phone market volumes rising more than 30 per cent in 2010.

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"In the third quarter, white-box manufacturers continued to expand their reach outside of China into markets such as India, Russia, Africa and Latin America," Gartner analyst Carolina Milanesi said in a statement.

"We firmly believe this phenomenon will not be short-lived as we still see a continued need for non-3G devices. Although we have seen acceleration in sales this quarter, we expect an even bigger volume in the fourth quarter of 2010."

Due to surging growth of no-brand manufacturers in the core markets of the top cellphone maker Nokia, the Finnish firm saw its market share diving to 28.2 per cent in the quarter from 36.7 percent a year ago.

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