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Get TTSL connections online

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CIOL Bureau
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MUMBAI: CDMA service provider Tata Teleservices Ltd (TTSL) intends to sell 10,000-15,000 post-paid connections per month through its online retail store, 'i-choose'.

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This is in addition to the one million connections that the company sells every month through its physical presence, 'True Value'.

i-choose was launched here today. The online shop can be accessed from over 400 cities. A potential buyer will have to log-on to the website and place his order, which will be delivered at the address provided. TTSL has waived off delivery charges.

The website, which was launched by Tata Indicom brand ambassadress and cine actress Kajol Devgan, also provides tariff and information on value-added services.

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According to TTSL CEO Darryl Green, "With the introduction of i-choose we hope to breakaway from the current clutter of mobile offers. The handsets would be activated after document and other necessary verifications".

TTSL expects an increase in sales of post-paid connections by around 10,000-15,000 from this initiative. At present, the CDMA operator is selling over one million connections per month in the country.

On the sales outlets of the company, 'True Value', Green said that the numbers would be increased to 3,000 in the next two months form the present 2,500 outlets. "We are experiencing an increase in sales and the increase in number of outlets to facilitate this," he added.

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On the company's discussions with the UK-based Virgin Mobile, he said, "Many companies are talking to us. However, at this point of time we cannot comment on anything".

According to media reports, Virgin Mobile was planning to launch its brand in India and was believed to be in talks with TTSL. Virgin Mobile products would be launched by April, it said.

© CyberMedia News

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