Get a mouthful, order in from Pizza Hut through a chatbot

By : |July 13, 2016 0

The largest pizza chain in the world, based on orders and deliveries, Pizza hut has scored over competitor Domino’s once again, and this time with artificial intelligence. The company has launched a new chatbot, which works within Facebook Messenger and on Twitter, for ease of ordering. Well, the company is calling it “social media ordering,” and is run mostly by bots.

Baron Concors, chief digital officer at Pizza Hut, demonstrated the chatbot at MobileBeat 2016 during a session on chatbot innovations. The new bot can handle pizza and other food delivery orders from customers who have Pizza Hut accounts. The medium of ordering will streamline the process; improve accuracy, and eliminating wait-times.

CIOL Get a mouthful, order in from Pizza Hut through a chatbot

The chatbot will also encourage interaction, where customers can ask questions about their order and inquire about deals and promotions. Concors says the chatbot fulfills a desire to be more user-focused and provides an extra layer of customization and personalization to all orders. “There is no extra cost, and the chatbot will offer specialized menu options relevant to the local store. After an order, an email confirmation will let the customer know that everything was handled correctly,” Concors said.

This chatbot is part of a strategy known as “conversational commerce.” With Facebook announcing end-to-end encryption for Messenger, the prospects of conversational commerce is looking bright indeed.
Conversable, the company behind the chatbot technology for Pizza Hut, has developed a platform that works within text messaging apps and by voice on Facebook and Twitter. The new chatbots will debut on Facebook Messenger and Twitter in August.

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