Geoff Farris named chief revenue officer at Tracx

NEW YORK, USA: Tracx announced the appointment of Geoff Farris as chief revenue officer, effective immediately. An accomplished business leader with over 18 years of experience, Farris possesses a deep understanding of the social software market.

For the past 15 months, Farris served as Senior Vice President of Sales, during which time he drove the company's enterprise market efforts and helped to meet revenue targets for four quarters running. In his new role, Farris will continue to oversee the company's sales efforts, as well as manage general client health, account management, and support.

Eran Gilad, CEO of Tracx, said: "Geoff is highly deserving of this new post based on the consistent results and growth he's driven for the company over the past 15 months. Tracx operates in a very fast-moving and highly competitive market space, which requires leaders, like Geoff, who demonstrate not only a deep understanding of our customer, but who are also able to quickly shift gears as the market changes."